MURETA INSIGHTS SOCIAL MEDIA
A four week social media plan for a small business
Turn the questions customers already ask into a month of posts you can keep up with.
01 / SOCIAL MEDIA
Week one: Answer the question that keeps coming up
Open your inbox and write down five questions from customers. Pick the one someone usually asks just before deciding whether to buy. A Melbourne bakery might explain how far ahead to order a custom cake. A florist in Dunedin could show which arrangements suit a small table. An Austin service business could explain what happens on the first visit. Use the customer’s wording as the opening line.
Make one useful post. Give the answer in the first few lines and add one next step, such as viewing the order page or sending a date. If you film it, show the thing you are describing. A cake box, a table setup or a photo of the finished job can do more than a generic shot of someone pointing at text.
02 / SOCIAL MEDIA
Weeks two and three: Show proof and explain the process
In week two, show an example of work you have permission to share. Explain the brief and one choice that mattered. “The customer needed a cake for 40 guests that would travel for an hour” gives readers something to understand. Skip numbers you cannot verify and keep customer details out of the post unless you have permission.
In week three, walk through one part of your process. A shop can show how a preorder gets packed. A photographer can explain how a weather backup works. Capture this while you are already doing the job. Save the full footage and trim two shorter clips from it rather than arranging a second shoot just to fill the calendar.
03 / SOCIAL MEDIA
Week four: Make one offer and review what worked
Finish with a clear offer tied to the earlier posts. If you answered cake ordering questions all month, ask people to send their event date and number of guests. If you covered site visits, point to the booking page. Someone who has followed the series should recognise why the offer is relevant.
Review actual replies, enquiries and saves alongside reach. One post may have had a lot of views and taught you little. Another may have brought three useful questions you can answer next month. Keep the format your team can make consistently, and plan the next four weeks around what customers asked after seeing it.