Good ideas.
Made to work.

I wanted customers to be able to shop and book without having to message me first. Having both in one place makes the site a lot easier to point people to.

At a busy service, the last thing we need is another thing to keep track of. Customers can scan to order, and we can see what’s come in on one screen.

People used to send the date, cake size and inspiration photos in separate messages. The enquiry form gives me the basics up front, so I can get back to them with something useful.

I wanted the posts to sound like how I speak to patients. We worked through the wording together, and it feels much more like something I’d actually say.

Some of our forms had to stay on paper, so a one-size-fits-all approach wouldn’t have worked. We could work through the exceptions and keep the right process for each form.